Matt O'Connor

For Halloween, we attempted to break the record for the world's loudest scream—the acknowledged "Scream of Ice Cream." To coincide with the attempt we created the world's first "ice cream soup," a bowl of steaming hot 
pumpkin soup with a scoop of pumpkin ice cream dropped in the middle. I loved it, but it left everyone else in meltdown. In the end we ran out of time to stage the world-record 
attempt, and killed off ice cream soup, but we kept spiced pumpkin ice cream alive.