Post-lunch Monday sleepies getting you down? You're not alone. Even in the 1650s, when one of London's first coffeehouses made this advertisement for its bitter brew, it knew that a cup of joe "will prevent Drowsiness, and make one fit for Busines."
This handbill can be seen in the British Museum, but was first "Made and Sold in St. Michaels Alley in Cornhill" by the impressively-named "Pasqua Rosee," and sticks to tried and true food advertising tactics. First, there's the question of origin and production:
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And then the (somewhat overstated) health benefits:
Who could say no?!
[Vintage Ads via BoingBoing]