Discover the Most Popular Donuts in America

First thing is that people just really love doughnuts.

[Man] What's the thing you researched?

To try to get into what actually describes

a great doughnut and pulled out a lot of descriptive words.

In this particular graph, we've plotted the average score

for a given type of doughnut on the y-axis

and the popularity of that kind of doughnut

by frequency of mention is how often people eat it

on the x-axis.

This is from people reviewing the doughnuts

they have eaten on the web.

The cake doughnuts are highly rated,

average of just over 4.0, and very popular.

But the most popular is actually cider doughnuts,

which I've only ever seen around the autumn time.

But if you wanted to pick a doughnut

that was a solid, good doughnut, glazed,

chocolate, and/or cake doughnuts are really

how you wanna go.

[Man] Then what?

So, wanted to look at whether there was a geographic bias

in the way that people rate their doughnuts, so,

this is from pictures people have taken and tagged

with doughnuts on the social web.

What we actually see when we do this is a bias

towards the east coast.

[Man] So, you figured out it's on the east coast.

So, then what?

So, then, it's really a matter of finding doughnut venues

that give you that solid cake, glazed,

or chocolate doughnut experience.

The top one is Dough in Brooklyn.

[Man] That's not a surprise.

I've been to Dough, it's amazing.

People really love to be enthusiastic about doughnuts.

Which is pretty cheerful when you think about it.

Doughnuts should make you happy.