To the staff at Bon Appétit*, food has always been an omnipresent life force. But in the past several years, somehow eating-interesting-food-as-a-cool-lifestyle-choice has gotten really zeitgeist-y, with juice bars popping up every block, people eating kale salads as if the green was going extinct, and Instagram perhaps finally reaching peak #avocadotoast. So how did we go from food to Food? We take a look at some recent occurrences from the past year(ish) that prove is it high time to welcome Food as our new overlord.*
Power celebrity couples Kanye West and Kim Kardashian, and Chrissy Teigen and John Legend, all went to the Waffle House together during Super Bowl weekend, and it became a trending term on Twitter.
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Dave Matthews has wine, Train has wine, everyone has wine...
Guy Fieri and Kid Rock are bros.
John Mayer convinced Justin's nut butter to make an almond butter-cookie dough flavor thanks to a single tweet.
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Kenny G claims responsibility for Starbucks' frappucino.
Rick Ross somehow made pears cool by claiming that eating them has helped him drop weight. The pear industry is forever thankful.
Rapper Action Bronson has a video series on Vice called "F*ck, That's Delicious."
Swimsuit model (and Waffle House aficionado) Chrissy Teigen inked a cookbook deal.
Speaking of swimsuits, this year's Sports Illustrated swimsuit edition was shot at food paradise Blackberry Farms, also where singer Kelly Clarkson happened to get married.
Chanel essentially built a supermarket for a recent fashion show. The shelves were stacked with thousands of items on display. But no, guests could not actually buy food. Update 3/10/15: Oh wait, and this year Chanel was all about the brasserie.
No matter your thoughts on food trucks, they became a big enough thing that Chef the movie was made.
Fashion model Elettra Wiedemann is now the the executive food editor of Refinery29. Here are her thoughts on unicorn poop cookies.
Carl's Jr. still doing that whole supermodel thing in 2015.
Vogue posts food photos on Instagram on the regular.
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Reebok has debuted sneakers inspired by street meat. In other words, the design of these sneakers takes it cue from the look of Halal food plates.
Designer Rachel Comey hosts fashion shows as dinner parties.
The kitchen managers at Ippudo ramen shop are now rocking some pretty sweet Engineered Garments outfits.
Vans makes chefs' shoes, after chef Tyler Kord found out the contact info of a higher-up there and sent an impassioned email.
Blake Lively ain't no Martha Stewart, yet. But she did start a website called "Preserve" where you can buy artisanal chocolate and pickles.
This Gwyneth and Martha feud, though.
Do you think former reality star Lauren Conrad and Blake Lively call each other to talk about recipe ideas? The "dine" section of Conrad's lifestyle blog has tons of Pinterest-friendly content from meringue kisses to cake lettering tips.
Aziz Ansari + food = <3?
Seattle Seahawks running back Marshawn Lynch love Skittles so much that fans dress up in Skittles costumes.
Everyone gets a cookbook: Hayley Duff's food blog spurred a cookbook. Even TV series have cookbooks now, from Downton Abbey to Game of Thrones to Mad Men.
Tiffani Thiessen has a cooking show and it does not take place at The Max.
Jim Gaffigan's book is a love story to food.
Jessica Alba is hunting for a space for her baby food store.
Questlove hosts food salons with celebrity guests (and chefs) chatting about uni, Meyer lemons, and more.
Kobe Bryant, bone broth's #1 fan. Oh wait, or is Kristen Cavallari?
Tom Colicchio is MSNBC's first food correspondent. He'll be appearing on a range of MSNBC shows to discuss political and agricultural concerns that involve food.
FLOTUS graces the cover of Cooking Light, the first person on the cover in its 28-year history.
Who has more clout: Brian Willams or Allison Williams? It's all about what tables they can snag.
POTUS continues to have excellent restaurant taste; dines at Estela, one of our Best New Restaurants in America of 2014.
Mad Money's Jim Cramer tends bar at a local spot in Brooklyn.
For those that are so exhausted by all this Food, there is Soylent, and people won't stop writing about it.
Silicon Valley, all about the bulletproof coffee (that's coffee...with butter).
It's still pretty amazing just how much decent food you can find on Google's campus.
Test tube meat is not going away anytime soon.
Turns out Watson, the super computer made famous by Jeopardy, is a total foodie.
Beer wars are nothing new, but now they've reach Super Bowl height.
Shake Shack, a burger stand started by a popular NYC restaurateur ends up IPOing.
Blue Apron, Plated, and the many other meal delivery services, are changing the way ingredients are sourced, bought, and stored.
Farm weddings are too cool for school.
We've reached peak #avocadotoast
Popular NYC vegan bakery heads to Disney World, proving that veganism is mainstream enough for Mickey Mouse.
Cookie Monster tastes all sorts of trendy foods, like ramen and green kale.
@youdidnoteatthat brings food shaming to a new platform.
This YouTube ad all over the NYC subway featured the food show "Nerdy Nummies" as a reason people should spend more time on YouTube.
There's a "Hello Kitty" organic vegetable farm in Hong Kong.
When people went totally insane because of a potential Sriracha shortage.
Pantone's top fall colors are marsala and dried herb.
Sailor Moon has a line of tortilla chips.