How the Sriracha Bottle Is Taking Over American Visual Culture

It's not just a hot sauce: It's a tattoo, a beer cozy, a Valentine, and more. We've got visual evidence that the Rooster sauce is taking over America
Image may contain Envelope and Text

Sriracha isn't just a food fad that inspires national magazines to devote an entire week to it. It's a cultural phenomenon. No, seriously! It helps that the hot sauce itself is tasty, sure, but the design on the bottle is just as alluring as the fiery stuff inside. From potato chips to tattoos, here are some of the ways the Rooster sauce is leaving its mark on pop culture.

How the Sriracha Bottle Is Taking Over American Visual Culture

As long as your boo doesn't mind garlicky smooches, hot sauce Hallmarks can really spice things up.
(Credit: Printerette Press)

How the Sriracha Bottle Is Taking Over American Visual Culture

It's easy enough to just dump your own Sriracha on the chips, either one by one or, if you don't mind getting sauce on your hand, by pouring it in the bag and shaking it up. But why bother, when a giant company can do it for you?
(Credit: Flickr usertheimpulsivebuy)

How the Sriracha Bottle Is Taking Over American Visual Culture

If nothing else, it is a beautiful bottle. And you need something to wipe your bright red fingers on when you're done chowing down.
(Credit: Heather Perry)

How the Sriracha Bottle Is Taking Over American Visual Culture

Sometimes the best design is the multilingual mish-mash that ends up on cheap, multiethnic hot sauce bottles. Bonus: you can fill this with ketchup and seriously disappoint your friends.
(Credit: Libation Lab)

How the Sriracha Bottle Is Taking Over American Visual Culture

They may be colorblind, so the red/green thing is a little confusing, but dogs certainly know flavor when they see it.
(Credit: girlyspazms)

How the Sriracha Bottle Is Taking Over American Visual Culture

And why just pretend that your beer is hot sauce? Pour some on in, and make it a Sriracha Michelada.
(Credit: DirteeCollection)

How the Sriracha Bottle Is Taking Over American Visual Culture

This is starting to cross into seriously creepy territory, but you know how that old schoolyard taunt goes: "if you like it so much, why don't you sexily dress like it?"
(Credit: buycostumes.com)

How the Sriracha Bottle Is Taking Over American Visual Culture

Also functions as a tres sportif hot sauce container.
(Credit: Gage+Desoto)

How the Sriracha Bottle Is Taking Over American Visual Culture

It's already the right colors for the happiest time of the year!
(Credit: Gastro Chic)

How the Sriracha Bottle Is Taking Over American Visual Culture

This Rooster sauce chapstick gives the words "hot lips" new meaning.
(Credit: ThinkGeek)

How the Sriracha Bottle Is Taking Over American Visual Culture

At least they didn't try actually using Sriracha as the ink. Because, ow.
(Credit: Food and Ink)

How the Sriracha Bottle Is Taking Over American Visual Culture

Why do LOVE and HATE when you can just go for all love?
(Credit: Flickr user corvussolus)

How the Sriracha Bottle Is Taking Over American Visual Culture

You know what they say: Imitation is the best form of flattery
(Credit: Courtesy amazon.com)

RELATED
Sriracha Central: Recipes, Stories, and More on Everyone's Favorite Hot Sauce
The Next Sriracha: 7 Sauces that Could Replace the Rooster