In this post-Entourage world, Adrian Grenier has gotten in the habit of making food news. First, there was SHFT, a sustainability-focused digital shopping-media startup-thing with a tagline that could be the product of an annoying buzzword algorithm: "Curating the Culture of Today's Environment." But, it does have some cool food stuff.
Next, he made headlines by defecting from the Park Slope, Brooklyn food co-op (after being rumored to have been kicked out) and moving to a less intense alternative nearby.
And now, he's apparently started a beer company, Churchkey Can Co., which sells Pilsner in flat-top steel cans. It's hard to think of any flavor advantages to using the old-school cans, but they do have a retro-chic vibe. (From an environmental perspective, though, steel is easier to recycle than aluminum.) And check out the Instagram-y filter on that video!
[via Laughing Squid, NY Daily News, HuffPo]
Photograph by Eugene Gologursky / Getty Images