"Clips from the hugely popular True Blood TV show as well as the Twilight book and film series will provide a starting point for debate on recent biotechnology developments, including stem cell research, at a public event organised as part of the ESRC's [Economic and Social Research Council] Festival of Social Science 2011."
Yes, that's right. The Brits are using undead monsters with hyperactive sex drives as positive role models to raise awareness and improve public opinion of stem-cell derived blood and synthetic meat. In what one can only hope is a partially-informed opinion, one doctor is quoted as saying that, "the fact that synthetic blood features so prominently in the True Blood series is a great opportunity to get a new--particularly younger audience--thinking about these issues."
[via ESRC]