Eat Ice Cream Inside a Bio-Responsive Magnum Infinity Pleasure Pod

Jellymongers Bompus and Parr standing in front of their Pleasure Pod, Magnum Infinity ice cream bar

The Magnum Infinity Pleasure Pod is a combination of ice cream and neuroscience, visual art and biometrics. It is also a giant black orb flanked by columns that looks like the alternate dimension that Sigourney Weaver found in her fridge in Ghostbusters.

Designed by British jelly mavens Sam Bompas and Harry Parr in collaboration with Jotta, a production company, the Pod is an art installation that changes based on your body's reaction to eating ice cream. The visuals projected against the walls of the Pod shift along with your pulse, heartbeat, skin tension, swallow reaction, and facial expression as you eat a Magnum Infinity chocolate-covered ice cream bar.

An ice cream eater sees her pleasure projected inside the Pod

Bompas told DX-London that "it's effectively a mirror of you eating, but one that gives you constant information that you can see on-screen." He also said that the Pod's look is a cross between "Stanley Kubrick's 2001: A Space Odyssey and Snoop Dogg's Sensual Seduction video," but come on, it totally looks like Gozer.

The Pod

The Pleasure Pod was installed at a pop-up ice cream shop in London last week, but hopefully it'll make its way across the Atlantic so that we, too, can see our pleasure projected.

[Jotta via DX-London via NOTCOT]