The Sweetest, Saltiest, Buffalo-iest Popcorn Ever

(upbeat instrumental music)

So, I remember that when we were developing

recipes with this gruel package,

and I wasn't the editor on that story,

so I technically should not have been tasting the recipes,

but there was just all this talk coming up

from the test kitchen about this mystical popcorn.

This sort of general line, there's like Claire Saffitz,

who developed the recipe, should quit her job here

and just go and make this commercially,

and collect her millions.

I told Claire she should quit her job, and do this,

but somehow she wants to make bread.

I remember it being really a little bit spicy

and also really addictive.

We were eating it a lot.

I think this popcorn is maybe the best recipe

Bon Appetit has ever created.

I think we can make more money off of this one food

and if we like put it in a bag

and had them like sold it Frito Lay

than probably the whole company does.

(upbeat instrumental music)

Mm, it's really good. Really spicy.

(laughs) No, my mouth is on fire.

What is buffalo seasoning?

[Belle] It's, they take the blood from a buffalo.

Yeah right. I can't stop.