Today the New York Times shares a strategy grocery stores use to keep profits up during these leaner times: Advertising deals in bigger numbers. So when you see 10 cans of tuna for $10, 3 six-packs of Pepsi for $12.99, and so on, there's a reason.
Interestingly, customers could usually get the same price deal just buying one can of tuna or one pack of soda. But grocers use the power of suggestion to get us to buy more, and it works.
To find the right multiples, grocery stores use buying patterns detected from loyalty cards and receipts.
Sneaky!
[via New York Times]