The first time I ever had Goop Kitchen was on an LAX to JFK flight in an economy middle seat. I had dinner delivered to my hotel, brought it in the car to the airport and through security (no, TSA didn’t take the carrot ginger dressing), and ate it a few hours later on the plane. It didn’t just hold up: it was very good. Even if I didn’t want to admit it—as someone who eats at restaurants for a living—that mid-sky meal made me wish Goop Kitchen would become bicoastal. And as of last week, it finally has.
The upscale fast-casual culinary temple from Gwyneth Paltrow and Kim Floresca, her VP of Culinary, debuted in Los Angeles in 2021. Now with 11 locations in that city, in addition to three recent openings in the Bay Area, Goop Kitchen just opened its first ghost kitchen location in Manhattan, with seven total to debut by the end of 2026 with a focus on pickup and delivery. When developing new menu items, the team waits 45 minutes before tasting them to mimic realistic delivery times.
The menu is big. There are whole rotisserie chickens, four different pastas, bone broth, pizza, and all the salads, bowls, and rolls flooding social media feeds. You can also opt to order most items, whether proteins or sauces, à la carte. Everything is gluten-free and free from refined sugars, seed oils, peanuts, and corn. While there are some New York–exclusive items like the chicken salad wrap, a riff on the traditional Waldorf salad in the brand’s signature cassava flour wrap, most of the La-La Land favorites remain. Here’s every menu item I tried and my honest thoughts.
The Best Salad: Brentwood Chinese Chicken Salad ($18.50)
I love her, I really do. Hand-pulled organic chicken, shredded bok choy and cabbage, avocado (a lot of it), and bright veggies like watermelon radish and snow peas, all come together with the help of the carrot-ginger vinaigrette. If I could only consume one Goop sauce for the rest of time, it would be this one. (Though it could use a wee more gingery kick, IMO.) I also love the side of grain-free cauliflower “wonton” crisps, made with toasted quinoa, crispy shallots and garlic, and roasted almonds.
The Best Dinner Option: The Goop Teriyaki Bowl ($18.95)
The well-seasoned portion of grilled chicken is surprisingly decent in size, and the shiitake and brown rice blend (no option for white rice sadly) clings to the teriyaki sauce nicely. I dig the sesame-marinated kale, which is properly massaged until soft, sliced avocado sprinkled with furikake, steamed broccoli, and a few slices of pickled ginger. It’s the most filling of the bowls.
The Superlative Handheld: Curry Chicken Salad Summer Rolls ($14.95)
I’m going to confidently say these are my favorite item on the GK menu. Two rice-paper-wrapped rolls are filled with shredded curry chicken salad (chicken-forward versus just mayo slop), slices of watermelon radish, carrots, sprouts, and collard greens. It’s bright, vegetal, and filling enough to count as lunch. I appreciate how all the GK rolls come with generously sized Bibb lettuce leaves to wrap your rolls in—a luxurious wrap in a wrap. These come with a side of pineapple-mango chutney, but I’m a happy camper eating the rolls on their own.
The Most Flavorful: Teriyaki Salmon Hand Rolls ($15.50)
They’re wrapped in rice paper (not seaweed) and come with ginger-scallion noodles (not rice), but what’s in a name? The teriyaki-marinated salmon packs a heated punch, contrasting fresh bok choy, avocado, cucumber, and cilantro. A dip or two of spicy aioli will do ya, and you don’t need the extra teriyaki. Like the other rolls, they come dressed with handsome Bibb lettuce leaves for wrapping.
The Ultimate Side: Garlic-Roasted Japanese Sweet Potatoes ($10.50)
Japanese sweet potatoes are my preferred tuber, and I’m not surprised that Gwyneth’s team would know their way around one. This side of deeply roasted, tender sweet potatoes comes quartered and seasoned with GK’s take on togarashi. They’re great on their own, but oh what fun it is to dip them in the assorted sauces. I’d opt to order this if I were getting one of the à la carte proteins, like hot smoked salmon or rotisserie chicken, or else one of the salads with less carb-age (e.g., the Cobb).
The Sleeper Hit: GP’s Classic-Ish Cobb ($17.95)
Never have I been told to order the Cobb salad from Goop Kitchen, but this salad is as close to a restaurant power lunch salad as one could hope from a plastic container. Dare I say, it might be better. It’s produce-packed with chunks of roasted golden beets, pickled shishitos, Little Gem lettuce, radicchio, and plentiful avocado. There are also two halves of a jammy egg, blue cheese, maple-glazed bacon bits (yes, Goop has real bacon), and a delightful Dijon mustard vinaigrette. It comes well-dressed, so aim to eat within an hour or two of receiving.
The Sweet Standout: Dark Chocolate & Sea Salt Brownie ($5.95)
I f*#%ng love this brownie. Fudgy and topped with sea salt, it’s good enough to convert a normal gluten consumer. (It’s made from a base of almond flour and sweetened with coconut sugar to stay in line with the brand’s gluten-and-refined-sugar-free promise.) It’s decadent enough to split with a friend, but I’m hoarding three of them in my freezer just for myself.
Chicken Caesar Wrap ($17.95)
The best part of this wrap is the just-spicy-enough Calabrian Caesar dressing on the side. There are tender chunks of organic rotisserie chicken, Little Gem lettuce, tiny garlicky croutons, avocado, parm, and a light coating of Caesar dressing (in addition to the cup on the side), in a grain-free Coyotas tortilla wrap.
Miso Salmon Bento Box ($18.95)
What I love most about this bento box isn’t the salmon—it’s a small portion and a bit firm for my taste. But its teammates pick up the slack. There’s a compartment for the organic brown rice, pickled ginger and wasabi (not sure if I need the wasabi but I’ll take it), a 7-minute egg, an edamame and cucumber salad, and a cabbage and bok choy slaw with my beloved carrot ginger dressing (the one that comes with the Brentwood Chinese Chicken Salad).
Pepperoni Potts ($24.50)
A tall order in NYC. But look, it’s not trying to rival your slice of L’Industrie or even Joe’s. It’s a square pizza with a thin, crispy crust that’s gluten-free. Is it good for a gluten-free pizza? Certainly. And the real winner here for me is the pepperoni slices. Delightfully salty, porky pepperoni. Goop Kitchen has range.
G-Potle Bowl ($18.95)
Is this a taco bowl? Not really. The only rice comes in the form of a crispy rice and cauliflower tortilla crunchies cup. Is it still good? Sure. The star here is the adobo black beans, which seem to coat every last part of the bowl.
Yuzuco Ginger Tonic Shot ($4.50)
This wellness shot, which uses Yuzuco’s juice, is delightful if this is your thing. The base is reverse osmosis water with yuzu, ginger, and honey, which balances out the usual abrasive taste of a wellness shot.
Organic Turmeric Spiced Chicken Bone Broth ($9.95)
There are five soups on the GK menu, two of which are broths. It’s Goop Kitchen after all, so I had to try the bone broth: turmeric-spiced chicken. This one comes with a few floating scallions. It’s delicious and I’d happily drink again, but I’ve had similarly adequate bone broths prepackaged in glass jars before.
Coco Chocolate Chip Cookies ($4.95)
These are good but small, as in I need to eat two to scratch my cookie itch. The almond flour base and coconut make for a lovely, nutty cookie, but I’d rather eat the brownie.
Blueberry Lemon Layer Cake ($9.95)
Maybe get this for a birthday desk lunch? It’s two layers of lemon olive oil cake with blueberry jam and maple cream cheese frosting in the center, topped with almond streusel. There are some redeeming elements like the crumble, but go for the brownie.